What does UX stand for in web design?

In the context of web design, UX stands for User Experience. This term encompasses the overall experience a user has while interacting with a website or application. It includes aspects such as the ease of navigation, the clarity of the interface, the responsiveness of the design, and how intuitive the features are. The goal of UX design is to create a positive experience that meets the needs and expectations of users, ensuring they find what they are looking for efficiently and enjoyably.

Focusing on user experience is crucial because it can significantly impact user satisfaction, engagement, and retention. A well-designed UX leads to a more effective website that not only attracts users but also keeps them returning, directly influencing the success of a digital platform.